case study: Lego store, Raleigh

image from Lego website

my sketch of the store front at Crabtree Valley Mall

The storefront is all glass exposing the bright white and yellow interior of the store.

The color palate of the store is primarily limited to these colors.  The display pedestals  and store fixtures are all in glossy white and yellow keeping the overall look clean, organized, bright, and toy-like.  The left portion of the window is dressed with rows of clear cylindrical displays that showcase one lego block each.  The cylinders echo the cylinders on a lego.  The effect is sophisticated yet bright and appealing to children.  Many of the displays and counters within the store are at childrens' eye level and within a child's reach.

The interior of the store features a large rectangular box-like ceiling drop in bright yellow.  Inside the box are white cylindrical drum suspension lights.  This ceiling feature echos the form of a lego block.  Beneath the ceiling box the floor is also bright glossy yellow with a gray pathway around its parameter.  The product is located along this gray path on the walls while the yellow interior space is for interactive play/build stations.  The salespeople wear black shirts and yellow aprons.  

Located in the center of the store, within the yellow floor, are display fixtures, the sales counter, and building stations  with bins of legos that children can use to build with in the store.  These stations also look as though they are made of  large glossy yellow  legos.

The back wall is clad in glossy white plastic segments with clear cylindrical bins that contain bulk lego blocks organised by color.   Here again, the form of the lego has been repeated.  Even the plastic tubs that the bulk legos are sold in have a circular pattern on their sides and can fit together like legos if multiples are purchased.   

 

The store is located near  mall entrance and has one "exterior" wall.  This wall is again clad in bright yellow plastic tiles that look like legos.

The bags are in the same glossy yellow.

This store is very sucessful in taking the look  and feel of the product and extending it in material and form to the entire store.