case study: Cupcake Shoppe, Raleigh

pink, brown, gray, and black are used on the exterior and interior of the shop as well as in the signage and packaging.  The window displays repeat these colors.
The logo is used on the packaging and store signage.

The interior has traditional elements and details: molding, antique register, and antique counter, that are painted in pale pink and gray or clad in white on white floral wallpaper.  These details seem to delight in a degree of frillieness and playfulness that is associated with a cupcake.

The frilly elements of the shop are balanced with simple modern chairs, cafe tables, and lighting.

This small shop has succeeded in creating a strong brand identity through use of color, strong logo, and matching packaging.  They have also managed to keep the cupcake playful and frilly while also making it polished and precious.

wallpaper detail